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The Story is Simple

Limited Supply
LimitedSupply
Strong Demand
StrongDemand
Proven Spartan Blueprint
ProvenSpartanBlueprint

Overview

We like Staley because the story is simple: strong demand, limited supply, and a proven Spartan Blueprint.

Staley is a Class A self-storage new development in Kansas City's growing Northland corridor. The project is expected to include 551 units and 64,575 net rentable square feet.

The site is positioned in an underserved trade area, with no existing self-storage competition within one mile. It also took roughly four years to entitle, which means a major development hurdle has already been cleared.

The surrounding market is strong, with more than 153,000 residents within five miles, average household income above $133,000, and continued residential and commercial growth nearby.

From here, the plan is straightforward: Spartan Construction will build the facility, FreeUp Storage will operate it, and Spartan will work to lease, stabilize, and evaluate the best outcome for investors.

In plain English: Staley is in the path of growth, new supply is hard to create, and Spartan has the team and platform to execute the plan.

Kansas City skyline

Why We Love This Deal

High Barriers
to Entry

This site took roughly four years to entitle for self-storage in Kansas City. With approvals now in hand, investors get the benefit of a project that has already cleared a major development hurdle in a market where future competitors may face the same friction.

Supply-Demand
Imbalance

The immediate trade area is effectively unserved, with 0% self-storage saturation within one mile. Nearby facilities are running at strong occupancy levels, and the broader trade area remains in a healthy range for lease-up and long-term pricing power.

Northland Growth
Corridor

Staley sits in Kansas City's Northland, where growth continues moving north. The five-mile trade area includes more than 153,000 residents, average household income above $133,000, and ongoing residential and commercial expansion.

Proven Spartan
Blueprint

Spartan Construction Management will build the facility, and FreeUp Storage will operate it. This is the same vertically integrated playbook Spartan has used across its self-storage portfolio: build, lease, manage rates, stabilize, and evaluate the best outcome for investors.

Why Kansas City?

Kansas City works because it combines steady growth, job diversity, logistics infrastructure, and continued Northland expansion. Staley is positioned in the path of that growth with a Class A facility in a market where new supply remains difficult to create.

Kansas City skyline

Steady Metro Growth

Kansas City is a stable Midwest metro with more than 2.2 million residents and continued population growth.

Suburban residential neighborhood

Northland Expansion

Growth is moving north, supported by newer housing, schools, airport-area development, and access to major employers.

Logistics and warehouse infrastructure

Logistics & Employment Hub

Kansas City is a major logistics market with strong highway, rail, airport, healthcare, manufacturing, and distribution infrastructure.

Self storage moving boxes

Storage Demand Drivers

As more households and businesses move into the corridor, demand follows through moving, renovations, small business needs, equipment storage, and life transitions.

The Property

A Class A ground-up facility in a supply-constrained corner of Kansas City's Northland.

Class A self-storage facility representative photo Not the subject property.

Staley Self-Storage Development

2998 NE Barry Rd, Kansas City, MO 64156
Net Rentable SF
64,575
Total Units
551
Site Area
4.6 acres
Buildings
5, single story
Climate-Controlled
193 units
Non-Climate
358 units

Business Plan

01 Build

Develop a Class A self-storage facility through Spartan Construction.

02 Lease

Attract tenants through targeted lease-up campaigns, competitive unit mix, and FreeUp Storage's established local presence.

03 Rent

Drive occupancy through FreeUp Storage's marketing, pricing, and revenue management platform.

04 Stabilize

Grow revenue, manage expenses, and work toward consistent property-level cash flow.

05 Exit

Once stabilized, evaluate a refinance, sale, 1031 exchange, or cash-flow hold based on market conditions and investor interests.

The Spartan Advantage

One Platform. One Team. Every Step of the Journey.

Units in portfolio
45,000+
Units in Portfolio
Employees
150+
Employees
Inc. 5000
Ranked
5 Years
In a Row
Assets under management
$800M+
Assets Under Management
Vet100
Ranked
5 Years
In a Row
Capital raised
$500M+
Raised

Target Returns

Annual Returns
20.7%
Target Hold Period
10-Year
Equity Multiplier
3.08x

Returns are based on a Class C investor. All figures are projections, not guarantees.

Return Structure

Class A
Preferred Return
CoCR Hurdle
Profit Split
$100k – $499k
7%
12%
80 / 20 Split
50 / 50 thereafter
Class B
Preferred Return
CoCR Hurdle
Profit Split
$500k – $999k
8%
14%
80 / 20 Split
50 / 50 thereafter
Class C
Preferred Return
CoCR Hurdle
Profit Split
$1M+
9%
18%
80 / 20 Split
50 / 50 thereafter

Ready to Invest
in Staley?

Join Spartan in developing a best-in-class self-storage facility in Kansas City's high-growth Northland.

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